You just got an assignment for the latest and greatest whatever.
And you’re starting where we all start — with, well…air.
Got to make it interesting, compelling, creative. This air you’ve been handed must become a solid.
But you’re stuck.
Where to now?
After getting the brief, which is all too brief, don’t hesitate.
Bounce ideas around.
Do something. Scribbling anything is better than nothing.
Bang out a word.
Sketch a rough image. Do another. And another.
Make an observation.
Go positive. Go negative. And then go positive.
If you have a little time – that’s a luxury these days — let it marinate.
Sometimes what’s called “writing in a rage” works. Just start writing or designing whatever pops into your head that’s at least tangentially on the subject or selling point and go from there. You can start far afield, but keep at it and eventually you’ll get back on point and end up with something that’s right.
It doesn’t matter how you get there. What matters is getting there.
The point of all this is that when you encounter a block – either of the writing or designing variety – get going. Don’t hesitate. Don’t hold back. Knuckle down and get ‘er done.
Just do it.
For more on Bob: www.BobDevol.com
[…] to everything. Give all those half-baked notions, inane scribbles and obscure observations a thorough airing. There could be gold in them there […]